The first thing you’d notice about a Snoozer is the tattoos, pink hair and fishnet stockings. We’re looking for hospitality and a sense of individuality. The website calls your employees Snoozers? What does that mean exactly?īirzon: That’s our internal nomenclature for our staff. How do you use that size and scale and become more relevant and special to your guests? Most companies, as they grow, become more ubiquitous and less special. The owners were afraid of growth it was their baby, but we had a mandate to grow.
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To keep the core thing we believe in and make it special. When you were hired as CEO in 2012, what was your mandate?īirzon: It was to keep the culture alive. In today’s labor market, the biggest challenge is staffing, and we offer a better quality of life. At some point in our development, that question will be asked by outsiders and internally. Why close at 2:30 p.m.? Aren’t you leaving money on the table?īirzon: We do one thing and do it really well. Our return on investment is so phenomenal, so that’s where we want to place our own money. We’re maniacal about control and the quality. It’s a barrier from competition because most chains can’t do exactly what we do. Why?īirzon: It’s a highly differential complex model. They love the brand, and our goal is to grow it and take it nationwide.Īll of your restaurants are company-owned. What role is Stripes Group playing in Snooze?īirzon: We sold to Stripes at the end of 2016. Their guests are dying off, and we’re bringing a whole set of new people into our restaurants. That’s what sets us apart from First Watch, Denny’s and IHOP. That’s how he came up with the name.īirzon: We appeal to a broad demographic. He always hit the snooze button three times when he woke up. Why did the Schlegel brother’s name it Snooze?īirzon: Jon was racking his brain for a clever restaurant name. It surprises me about what goes on at Snooze. We didn’t invent the idea of day drinking, but we strive to take it to a whole new level. Where does the bar fit in?īirzon: People are drinking at 6:30 a.m. They’re connecting with their family and friends and having a good time.īut you’re only open for breakfast and lunch. If you visit a Snooze, it’s the only place where people aren’t on their phones. What specifically are you doing to attract millennials?īirzon: We are experiential. We offer high energy and loud music it’s not your grandparent’s breakfast spot.
Snooze an am eatery full#
We have a full bar, a chef-driven menu, and all of our food is responsibly-sourced. Why would a consumer choose Snooze?īirzon: I would argue they’re not our competitors. You face competition from First Watch, Huddle House, IHOP, and Denny’s.
Snooze an am eatery license#
Ultimately, it’s the license our guests give us to grow. Many restaurants have cut back on growth. What were the key factors?īirzon: We are fortunate enough to have a brand that is popular with both developers and our guests. It will be open every day from 6:30 am to 2:30 pm.Snooze, A.M.
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Get the full experience starting, Wednesday, December 12, when the restaurant opens to the public. Snooze utilizes high-quality ingredients and uses them in creative ways, such as the new sweet potato hash with gochujang or the cannoli pancakes, a seasonal special that features a cannoli shell, ricotta cheese, and pomegranate seeds. Of course, great service can't compensate for bad food.
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A positive mental attitude is critical when dealing with customers who might have waited as long as two hours for a table. The restaurant seeks out people who are outgoing and want to engage with the public. As Sexton explains, that's not just being hopped up on coffee. Two patios, one covered, mean this Snooze will hold plenty of hungry Houstonians.Ī cheerful staff helps distinguish Snooze from its competitors. The previously labyrinthine has been opened up, giving it a lighter and brighter look and feel. Anyone who remembers the space's former iteration as Arcodoro will be stunned by the transformation.